At #29, we’ve got a product that’s unexpected, interactive, and instantly keepsake-worthy. The custom deck of cards isn’t just a game—it’s a creative way to put your brand in someone’s hand, repeatedly, in a way most swag can’t match.
🃏 #29 – Custom Playing Cards
Last Year: New Entry | Creativity Factor: 🎨🎨🎨🎨 | Memorability: High | Audience Engagement: Surprising
Custom decks of cards are the kind of marketing tool that gets picked up, played with, passed around, and kept. They’re small, packable, and fun—and in 2025, more brands are realizing just how far one deck can go.
♠️ Where Cards Are in Play
- Hospitality brands and resorts include them in welcome kits or room drops.
- Event marketers use them as creative leave-behinds or icebreaker tools at trade shows.
- Colleges and universities hand them out during orientation or as alumni gifts.
- Board game cafes, bars, and breweries use them as limited-run merch.
- Corporate wellness teams and HR departments give them out during team-building events or retreats.
Want your brand to be part of game night? This is your move.
Endless Customization, Endless Play
You can brand:
- The box
- The backs of the cards
- Individual face cards (highlighting team members, facts, products, or causes)
Go traditional, or reimagine it—think trivia, flashcards, or campaign messaging built into the deck. Some brands even create collector series across multiple events or product launches.
Fun + Function = High Retention
A custom deck feels intentional. It’s not just swag—it’s entertainment. And while most branded items serve a single function, cards offer ongoing engagement and organic conversation starters.
And the best part? They’re portable. They show up in homes, bags, cabins, break rooms, and conference tables.
The Final Word:
At #29, custom decks of cards are proof that fun and utility can absolutely go hand in hand. They’re fresh, they’re memorable, and they give your brand 52+ chances to connect every time someone shuffles.
Smart brands know: if you want to stay in the game, get in the deck.