At #11, we’ve got a sleeper hit that knows how to rack up miles. Lightweight, high-impact, and constantly on the move, custom plastic luggage tags are making a quiet comeback in 2025—and they’re tagging along with all the right brands.
🛄 #11 – Plastic Custom Luggage Tags
Last Year: #19 | Visibility: ✈️✈️✈️ | Use Case Longevity: 📅 | Travel Branding Power: High
Luggage tags don’t seem flashy. But in the hands of the right brand? They’re small but mighty. These are the ultimate passive marketing tool: attach once, and let it do its thing from airport to hotel to conference and back again.
Perfect for Travel, Events & High-Touch Brands
- Travel agencies include them in welcome packets for booked trips.
- Real estate firms use them as part of homebuyer gift kits (because housewarming trips are a thing).
- Hospitality brands offer them in room drop kits for VIP guests and event attendees.
- Universities send them to alumni before reunions and international study trips.
- Corporate event teams drop them in conference swag bags—especially when attendees are flying in.
Basically, if your audience travels—or wants to—this is a smart, cost-effective brand extension.
Small Tag, Big Impact
Luggage tags have massive impressions per use. Why? Because they show up at:
- Airports
- Hotel lobbies
- Shuttle pickups
- Cruise ports
- Airbnb doorsteps
And while most people use whatever boring tag they can find, giving them a branded, durable plastic tag with their info—and your logo—is a subtle flex that actually gets used.
Customization Done Right
2025 tags are getting upgraded with:
- Vibrant full-color printing
- Durable PVC or recycled plastic builds
- Writable backs or scannable QR codes
- Branded straps or clips
Some brands are even dropping in promo codes, links to post-trip surveys, or QR codes that lead to travel photo contests. It’s the little things.
The Final Word:
Custom luggage tags are the marketing equivalent of a carry-on: compact, efficient, and always under the radar—until they’re front and center. If your brand wants to go places in 2025, this little tag might be the smartest travel companion you could offer.
